GOSLING’S RUMS AND POLAR BEVERAGES UNVEIL ‘DEFINITIVE’ GINGER BEER

8 May 2009

203 year-old Gosling’s Rum of Bermuda has joined with 127 year-old Polar Beverages of Massachusetts to create, package and distribute what both are calling the definitive ginger beer soft drink.

Gosling’s Stormy Ginger Beer, its official name, took well over a year to formulate and perfect.

“We needed to hit the perfect balance between sweetness and spiciness,” explained Malcolm Gosling, 7th generation President of the renowned rum maker, Gosling’s Export (Bermuda) Limited. “Our objective was to create a ginger beer that, when paired with our award winning Black Seal Rum, would produce the absolute perfect Dark ‘n Stormy®.”

The Dark ‘n Stormy, a drink of ginger beer and Black Seal Rum, is Bermuda’s official national cocktail and has become wildly popular in the U.S., though also frequently mis-mixed due to confusion over which ginger beer to use. “Gosling’s Stormy Ginger Beer is the product we recommend for the ultimate Dark ‘n Stormy,” Gosling adds.

Available in 12-ounce cans to begin with, Gosling’s Ginger Beer is a refreshing, zesty soft drink by itself, as well as the perfect mate to Gosling’s Black Seal Rum.

As Ralph Crowley, Polar’s CEO summed it up, “Neither we nor Gosling’s would ever put our family name on anything but an exceptional product. This is one very exceptional ginger beer.”

Gosling’s Brothers Ltd. Is Bermuda’s oldest business house. In 1806, Englishman William Gosling, sent his son James to sea, bound for Virginia with 10,000 pounds Sterling worth of wines and spirits. After ninety days on becalmed seas the charter on the good ship, Mercury, ran out and James was diverted to Bermuda, where James decided to open a wine and spirits shop. Since 2004, seventh generation, E. Malcolm B. Gosling has been spearheading a major American expansion of the brand. Gosling’s offers three distinctive,
award-winning products in its line: the flagship brand, Gosling’s Bermuda Black Seal Rum; a new Gosling’s Gold Bermuda Rum; and the ultra special Family Reserve Old Rum. Dark ‘n Stormy ® is a registered trademark of Gosling’s Export (Bermuda) Limited, Hamilton, Bermuda.

Information about U.S. distribution and wholesalers please contact Castle Brands, telephone: 646.356.0200.

For further information on Gosling’s, please contact: Glenn C. Kelley,
781.239.8092, or at gckelleyco@aol.com.

Polar Beverages is the largest privately-owned, soft-drink bottler in the Unites States. The company traces its history to 1882 and has a long established reputation for quality, strong customer relationships and brand loyalty. Polar’s business segments include the company’s flagship Polar brand, franchise national brands, new-age brands and private-label brands.

For further information on Polar Beverages, please contact: Gerald E. Martin, 508.749.2246, or at GMartin@polarbev.com.



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