GOSLING’S DARK ‘N STORMY® COCKTAIL SETS SAIL IN NEW 8.4 OZ. CANS
6 Mar 2012
The national drink of Bermuda is arriving on American shores ready to drink, in a stylish new 8.4 oz./250 ml can. A deliciously refreshing blend of Gosling’s Black Seal Rum and Gosling’s Stormy Ginger Beer, this is the authentic Dark ‘n Stormy cocktail created to be enjoyed directly out of the can.
“It’s the perfect addition to our family of products,” explained Malcolm Gosling, 7th generation President/CEO of the renowned Bermuda rum maker. “This is the perfect Dark ‘n Stormy delivered in a slender can with compelling graphics: making it appealing to the younger, trendsetting consumer. Additionally, the ready-to-drink Dark ‘n Stormy is also a convenient package for people on the go.”
First introduced to the most demanding Dark n’ Stormy connoisseurs in the world—Bermudians--the ready-to-drink product was an instant hit. “It was encouraging to hear my fellow Bermudians say that this tastes like a perfectly made Dark ‘n Stormy. Sales on island have been strong.”
In the U.S. the Dark ‘n Stormy cocktail has gained rapid popularity and the new canned version will accelerate that trend. The new drink comes in attractive 4-packs of 8.4 oz./250 ml cans and is 9% alcohol by volume (18 US Proof).
To help gain attention at retail, special Storm Warning displays are being offered that signals “Things could get wild.”
Gosling’s plans to launch this new ready to drink canned product in a few select markets/geographical areas with additional markets being added as the product rolls out toward eventual national distribution.