31st July 2015

Black Seal Rum Achieves Waitrose Listing

We are proud to announce that our super premium Gosling’s Black Seal Rum is now available in 122 Waitrose stores across the UK.

The listing, which is part of a range review by the retailer, coincides with the recent announcement that Gosling’s Black Seal Rum is the official rum of the 35th America’s Cup which will be held in Bermuda, the home of the rum, in 2017. It is also the official rum of the America’s Cup World Series, the first of which took place in Portsmouth on 25th July.

John Vine, Spirits Buyer for Waitrose said: “Gosling’s Black Seal Rum is a superb dark rum and a great spirit. It’s the only rum with which to make a Dark ‘n Stormy®. The Dark ‘n Stormy is a simple yet tasty drink to make and all you need are two ingredients; Gosling’s Black Seal Rum and ginger beer, both of which are now found in Waitrose stores.”

Kirsty Loveday, Managing Director and Founder of Love Drinks, the UK importer of Gosling’s Bermuda Rums said: “It’s great news that Gosling’s Black Seal Rum is now available in Waitrose and it’s the perfect shop window for a super premium rum like Gosling’s.

“Everyone has heard of, or enjoyed a Dark ‘n Stormy. The Dark ‘n Stormy Roof Deck, a bar dedicated to serving the Dark ‘n Stormy at the America’s Cup World Series, was the most popular at the festival generating more revenue than any other bar in the Festival Arena each day, despite its capacity of just around 100 people and now the listing in Waitrose has made Gosling’s Rum even more accessible.”

The RRP of Gosling’s Black Seal Rum in Waitrose is £24.

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