10th August 2006


“Gillette Stadium is one of the premier stadiums in the world”, said Malcolm Gosling, the seventh generation head of the family owned brand. “We are proud to be teaming up with an organization that, like Gosling’s Rums, is family run and puts such a high emphasis on quality. We may not be the biggest rum maker, but we are the best, and New England fans are going to love our products. Seems fitting that Gillette Stadium is one of the few places outside of Bermuda where it will be found in abundance.” The sweepstakes, which will run from August 14, 2006 to December 14, 2006, requires no purchase or the offering up of “a first-born son” to win. Anyone twenty-one and over can try their luck simply by filling out an entry form at participating retail locations in Massachusetts, Rhode Island and New Hampshire. “Fans in the New England region are passionate about their football,” said Glenn Kelley, whose Boston advertising agency, Kelley & Company & Etc., handles Gosling’s account. “We wanted to reward their passion with the ultimate season ticket.” The advertising campaign will focus on what New England sports fans might be willing to give up to win this sweepstakes. One ad features a football fan offering up his first-born son to the camera with the headline, “Get Seasons Tickets Without Doing Anything Rash.” Another version pictures a fan with a dotted line drawn around his upper right arm, presumably as a “cut here” guide. It, too, promises a chance to get season tickets, “Without Doing Anything Rash” and with no purchase “or major body parts” necessary. In addition to two tickets to every football game at Gillette Stadium in 2007, the lucky winner will also receive tickets to every soccer game as well as all concerts. Gosling’s Rums, celebrating their 200th anniversary, is the Spirit of Bermuda that enjoys a worldwide cult following among rum aficionados and will now be featured at Gilette Stadium. In addition to the legendary Black Seal Rum®, Gosling’s also produces the award-winning, Gosling’s Gold Bermuda Rum, and the extremely rare 16 year-old, hand crafted, Family Reserve Old Rum – the ultimate sipping experience. For more information about Gosling’s Rums or their “UnBefreakinlievable Sweepstakes” visit For more information please contact: Glenn C. Kelley President/CEO Kelley & Company & Etc 781-239-8092 Stacey James Director of Media Relations New England Patriots, Gillette Stadium 508-384-9105