2nd August 2006


BOSTON, Aug. 2 — At the 40th Annual Chesapeake Bay Yacht Racing Association’s Annapolis Race Week new key sponsor Gosling’s Bermuda Rums will revive, celebrate, congratulate and console sailors and guests with the Spirit of Bermuda — Gosling’s Black Seal(R) Rum and Gosling’s Gold Bermuda Rum. Splicing the main brace, non navies take note, is a reward of rum for a job well done. And they’ll be rewards a-plenty in the form of Dark ‘n Stormies, Ginger Gale, Rum Swizzles and more. Held over Labor Day weekend (September 2-4), Race week is one of the nation’s premier sailing regattas. CBYRA sailor’s have won most of the nation’s major championships and world class competitions. Winners of Platinum, Gold and Double Gold medals in international competitions, Gosling’s rums are proud to be in the company of champions. Since 1908, racing in the Chesapeake Bay has been a tradition. More than a century before, the first Gosling set foot on Bermuda. In fact, this year is Gosling’s Rums 200th Anniversary. It was in the spring of 1806 that London Wine and Spirits merchant William Gosling chartered the ship Mercury, loaded it with his son James and 10,000 pounds sterling worth of merchandise, and sent them off to America. After ninety one days on becalmed seas the charter ran out, and they put in at the nearest port — St. George’s, Bermuda. Determined to make the best of uncertain circumstances, James opened a shop on the King’s Parade, St. George’s, in December 1806. Around 1850, after much experimental blending, a distinctive black rum was offered for sale. Smooth and flavourful, at first it was simply called, “Old Rum” and sold straight from the barrel. Eventually, Old Rum was offered in Champagne bottles reclaimed from the British Officer’s Mess, with corks sealed with black wax. Soon people began asking for the rum with the “black seal.” Many years later, a play on words gave birth to the little, barrel juggling “Black Seal” and a tradition got it’s name. Today, Gosling’s Black Seal Rum(R) is synonymous with the Island paradise that is Bermuda. It is the warmth in a Bermuda Sunrise, the hook in Bermuda fish chowder, the island flavour in Bermuda Rum Swizzle, the tempest in Bermuda’s National drink — the Dark ‘n Stormy(R). Gosling’s Rum, a favorite of sailors around the world, and a major supporter of sailing events, is delighted to be the new Spirit of Annapolis. Gosling’s Rums for Seven Stubborn Generations. Bermuda’s Oldest Business House and Number One Export.