30th April 2013

THE PERFECT STORM: Gosling’s Rums Tops 100,000 Cases in U.S.

As John Glover, Chief Operating Officer of Castle Brands explained, “It was a combination of events that helped push us over.” The growth of the dark rum category helped, but so too did the growing appreciation of Gosling’s Black Seal rum. Its distinctive taste is unlike any spirit because Black Seal includes products of both pot stills — as used to make fine Cognacs — and continuous stills — as used for making grappa. One imparts flavor, the other yields a subtle elegance. Together they work wonders. And win medals. In fact, The Beverage Testing Institute awarded Black Seal its highest honor, the Platinum Medal. Then there’s the unique, trademarked Dark ‘n Stormy cocktail featuring Black Seal Rum. It continues to win over rum lovers by droves. Long the National Drink of Bermuda, the Dark ‘n Stormy also stars Gosling’s own Stormy Ginger Beer. The cocktail’s burgeoning popularity in the U.S. prompted us to launch an RTD version in sleek, 8.4 oz. cans, thereby introducing a whole new demo to the Dark ‘n Stormy. And, besides Gosling’s Black Seal being an award winner, it didn’t hurt that Gosling’s Family Reserve Old Rum was judged best in the world by none other than the Caribbean Rum Journal. “We call it the perfect storm,” says a smiling Malcolm Gosling, 7th generation President. “And, happily, it shows no sign of letting up!”