Over the years Black Seal Rum has become synonymous with Bermuda. It is an essential ingredient in Bermuda fish chowder, adds the island flavor to the Bermuda Rum Swizzle, and is the tempest in Bermuda’s favorite cocktail the Dark ‘n Stormy®.
The firm, known as Gosling and Son, was renamed Gosling Brothers. Three years later the first oak barrels of rum distillate arrived in Bermuda. After much experimentation in the blending process, the distinctive black rum destined to be Black Seal was formulated and offered for sale.
They didn’t call it Black Seal at first, in fact up until the First World War it was sold from the barrel, and folks brought in bottles for a fill up of “Old Rum”, so called because of its distinctive smoothness.
Eventually the black rum was sold in champagne bottles, reclaimed from the British Officer’s Mess, and the corks sealed with black sealing wax. Pretty soon people began to ask for the “Black Seal”. Many years later a play on words and images gave birth to the little, barrel juggling “Black Seal”.
Goslings Black Seal Rum was awarded the PLATINUM MEDAL at the World Spirits Championships. Scoring 96 out of a possible 100 points and recognized as a Best Buy, Black Seal was described as “superlative”.
This is the largest international spirits judging in North America, with all tastings sponsored by the Beverage Testing Institute, Inc. (BTI).
The judges said “Deep, assertive and highly flavoured. Very fragrant with herbal sharpness. At the finish there is a softness and elegance. A most complex, unusual spirit”.
Today, we continue to share the history, the product, and the happiness that has made our family business successful for eight generations.